The AEO Scorecard™ by Petal.ai
Now that you understand why marketers need to shift from SEO to AEO, it’s time to take action.
The Petal.ai framework is designed to give you visibility where it matters most:
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Track the critical KPIs that influence your brand’s discoverability in AI platforms
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See how your brand and product messaging is actually being interpreted by LLMs
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Compare your AI presence and performance against key competitors in your space
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Get clear, actionable recommendations to improve visibility, increase conversions, and drive qualified traffic to your site
We don’t just show you what’s broken — we tell you how to fix it, and what impact it will have.
Core Metric Themes of the AEO Scorecard™
Brand Visibility & Presence
What it measures:
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How often your brand appears in AI-generated responses
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Whether you rank in common discovery prompts (e.g., “best [category] in [location]”)
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Your share of voice and AI “ranking” against competitors
Why it matters:
If AI can’t find you — or doesn’t surface you in high-intent prompts — you’re invisible to modern customers. This metric tells you how “present” your brand is in AI systems.
Business impact:
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Increased brand discovery in zero-click experiences
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Greater inclusion in trusted, high-volume prompts
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More first-touch exposure in the AI funnel
Source & Citation Signals
Competitive Positioning
What it measures:
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How often your brand appears in AI-generated answers compared to key competitors
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Whether your products, services, and differentiators are recognized by AI systems
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Presence in authoritative sources like Wikidata, TripAdvisor, and curated “best of” lists
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How your AI sentiment and trust language compares to peers
Why it matters:
AI systems like ChatGPT don’t just summarize your brand — they rank you against your competition. And they don’t use ad spend or SEO hacks to do it. They rely on relevance, structure, and authority. This theme reveals where you stand — and how to win.
Business impact:
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Identifies gaps in visibility where competitors are outperforming you in AI results
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Highlights under-leveraged differentiators and lost opportunities
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Helps you reposition your brand where it matters — in AI-generated customer journeys
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Equips your team with data to compete strategically in the new discovery landscape
Message Clarity & Positioning
What it measures:
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Whether AI systems accurately reflect your brand positioning, voice, and differentiators
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How consistent your brand summary is across LLMs
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Risks of “drift” or confusion in how you’re described
Why it matters:
AI is now the interpreter of your brand — and if the message isn’t clear, your value gets lost. This theme shows how aligned your positioning is with what AI actually says.
Business impact:
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Reinforces your core value prop in every AI response
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Protects your brand identity from generic summaries
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Improves trust and relevance for high-intent users
What it measures:
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Where AI is pulling information about your brand (if at all)
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Quality, trustworthiness, and structure of those sources
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Presence in structured entities like Wikidata, TripAdvisor, Google, etc.
Why it matters:
LLMs cite what they trust. Without being referenced in structured, reputable sources, you’ll be excluded from key answers — even if you’re qualified.
Business impact:
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Boosts AI confidence in representing your brand
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Increases inclusion in cited lists and summaries
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Builds authority without relying on paid media
Perception & Sentiment
What it measures:
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The tone and sentiment of AI summaries (positive, neutral, negative)
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How you compare sentimentally to peers
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Use of “trust” language like “renowned”, “top-rated”, “beloved”
Why it matters:
People trust AI not just for facts, but for recommendations. This theme shows how your emotional brand reputation is being interpreted and shared.
Business impact:
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Differentiates your brand emotionally in a commoditized landscape
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Detects hidden sentiment risks or missed opportunities
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Reinforces the brand vibe you're trying to create
What it measures:
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Metadata completeness (schema markup, FAQ, menus, hours, social links)
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Prompt-triggered content performance
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Areas where strategic improvements will lift your AEO Score
Why it matters:
Most brands aren’t structurally ready for AI. This theme identifies the fixable gaps that block discoverability — and shows where effort will yield the most gain.
Business impact:
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Drives more qualified AI traffic and in-conversation brand mentions
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Enables proactive control over your AI presence
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Converts AI visibility into real-world action (clicks, visits, bookings)
Conversion Signals & Optimization Opportunities
Composite Metric: AEO Score™
An overall diagnostic (0–100) that synthesizes all the above themes into a single brand AI-readiness score. Benchmarked against competitors, and tracked over time.
