ABOUT PETAL.AI

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As marketers, we’ve long been trained to optimize for Google — craft headlines, buy keywords, fight for page rank. But that era is ending. Consumers are no longer clicking through pages of links. They're asking ChatGPT.

And unlike Google, ChatGPT doesn’t sell ads. It doesn’t show your brand because you paid for it. It shows your brand because the AI believes you’re relevant. Credible. Aligned with the user’s intent.

This shift changes everything.

In this new world, your job as a marketer is to feed the internet the story you want AI to repeat. Large Language Models (LLMs) like ChatGPT, Claude, and Gemini are trained on what's out there — your website, your press coverage, your schema markup, your citations. If they can’t find you, or they find the wrong version of you, that’s the story the AI will tell.

The challenge? Most brands have no visibility into how these systems are interpreting them. It’s a black box.

That’s why we built Petal.ai — to give marketers the tools to:

• See how AI platforms currently represent their brand

• Understand how AI is reshaping customer discovery and decision-making

• Take control of their AI narrative with data, structure, and strategy

We call this practice AI Engine Optimization (AEO) — and it’s the next frontier of brand management.

Petal.ai is here to demystify the black box of LLMs and help you position your brand for the way the world is already searching.