ABOUT PETAL.AI

​​For decades, marketers have been trained to optimize for Google- crafting headlines, buying keywords, and battling for page rank. But that era is ending.

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Consumers aren’t clicking through pages of links anymore. They’re asking ChatGPT. Unlike Google, ChatGPT doesn’t sell ads. It doesn’t surface your brand because you paid for visibility. It surfaces your brand because the AI believes you’re relevant, credible, and aligned with the user’s intent.

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This shift changes everything.

 

The marketing funnel is collapsing. Conversations that once happened on your website, in sales meetings, or through carefully crafted product pages are now happening inside Large Language Models (LLMs) like ChatGPT, Claude, and Gemini. These AI systems are guiding consumers from initial discovery to final decision, often to the brink of purchase, before they ever visit your site.

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Soon, they won’t need to visit at all. With commerce capabilities being built directly into AI platforms, the entire shopping journey is moving upstream- inside the model.

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In this new reality, your brand’s success depends on one thing:
Feeding the internet the story you want AI to tell.

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LLMs are trained on what’s out there: your website, your press, your citations, your structured data. If they can’t find you- or worse, they find the wrong version of you, that’s the story AI will deliver.

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The challenge?

 

Most brands have no idea how these systems perceive them. It’s a black box.

That’s why we built Petal.ai—to give marketers the tools to:

• See how AI platforms currently represent their brand

• Understand how AI is reshaping customer discovery, consideration, and conversion

• Take control of their AI narrative with data, structure, and strategy

We call this practice AI Engine Optimization (AEO)—the next frontier of brand management.

 

Petal.ai is here to demystify the black box of LLMs and help you position your brand for the way the world is already searching—and soon, the way it will be buying.